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Frontend Technology

Next.js

A React framework that adds server-side rendering, static site generation and routing conventions on top of React.

Capabilities

What it enables

  • Server-rendered and statically generated pages for faster initial load
  • Built-in routing and API route handling alongside the frontend
  • Better default SEO characteristics than a purely client-rendered app
Business value

Why it matters for your project

  • Faster perceived load times, which matters for conversion and SEO
  • One codebase that can serve both the frontend and lightweight backend routes
  • A well-supported framework with a clear upgrade path over time
What we deliver

Next.js services

Server-Rendered Web Apps

Applications built with Next.js where SEO and initial load performance matter, such as marketing sites and public-facing products.

Static Site Generation

Pre-rendered pages generated at build time for content that doesn't change on every request, cutting server load and improving speed.

Next.js Migration

Migrating an existing client-rendered React app to Next.js to gain server rendering and improved SEO.

Our approach

How we work with Next.js

01

Rendering strategy — static, server-rendered or client — chosen per page based on how its content actually behaves

02

Route-based code splitting planned from the start, not bolted on after launch

03

SEO metadata and performance budgets treated as first-class requirements, not an afterthought

FAQ

Frequently asked questions

React is a UI library; Next.js is a framework built on React that adds server-side rendering, static generation, and routing conventions.

Yes. Server-rendered and statically generated pages are generally easier for search engines to index than purely client-rendered applications.

Yes. We assess the existing app and plan an incremental migration rather than a full rebuild where possible.

Related

Part of our Frontend Technologies stack

Frontend TechnologiesWeb Application DevelopmentDigital Product Engineering

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